Social Community

What is Social Community known for?

• Sharing, Socializing, and Conversing

• Socializing, Analyzing, and Discussing

• Observing, Conversing, and Analyzing

• Networking, Sharing, and Analyzing

What are two ways to create fans?

• Use engagement and Create a profile

• Create a brand profile and Use paid media on SM

• Participation and Engagement

• Self-identification and paid media

Sites that are created to encourage social interactions through objects.

• Return on emotion

• Internal social network

• Vertical network

• External social network

Using user data to make ads more personal or target specific users.

• Native ads

• Paid ads

• Brand profile

• Social ads

A method to measure how much value a brand delivers in exchange for emotional attachment.

• Lookalike audience

• Return in emotion

• Custom audience

• Fandom

What is an Ad design?

• Headline, Text, Description, Caption, Call to action, and Image

• Text, Description, Header, Caption, and Image

• Image, Headline, Socials, Call to action, and Header

• Call to action, Description, Headline, Text, and Socials

A more interactive and lively way of communicating and collaborating.

• External social network

• Niche network

• Native advertising

• Internal social network

Encouraging consumers to interact and create shareable content while promoting a brand.

• User-generated contest campaign

• Embedded brand community

• Gallery

• Consumer-generated media

What is a Relationship zone?

• Focus, network, brand profile, and participation

• Engagement, group, network, and openness

• Members, group, participation, and engagement

• Underlying brands, focus, groups, network, and users

Combining customer email addresses and website data to reach social media users directly.

• Lookalike audience

• Relevancy score

• Custom audience

• Engagement