Blank Quiz

Making buyers feel that the use of the product will make them popular, one of the crowd, and "fit in."

• Plain Folks 

• Bandwagon

• Card Stacking

• Testimonial

The use of a celebrity or expert to influence the buyer.

• Plain Folks

• Testimonial

• Glittering Generalities

• Card Stacking

Makes the claim that EVERYONE is using this product, and you should, too.

• Celebrities

• Fear

• Bandwagon

• Heartstrings

Advertisers exaggerate the effects of a product.

• Humour

• Hyperbole

• Promotions

• Celebrities

What is the bandwagon strategy?

• Advertisers make it seem that everyone is buying this product, so you feel you should buy it, too.

• Advertisers make it seem that the product is so new that you will be the first on the block to have it.

• Advertisers use both celebrities to endorse products.

• Statistics, percentages, and numbers are used to convince you that this product is better or more effective than another product.

What strategy is used in this advertisement?

• Transfer

• Testimonial

• Bandwagon

• Facts and Figures

This technique tries to make people laugh to sell products.

• heartstrings

• humour

• repetition

• ideal life

Seeing or hearing something over and over again can get a brand to stay in a customer's head.

• Statistics and Facts

• Promotions

• Fear

• Repetition

Look at the image. What ad technique is being used here.

• fear

• humour

• ideal life

• promotions

What ad techniques is used here?

• repetition

• patriotism

• hyperbole

• promotions