Chap 3

Which type of organization helps companies to stock and move goods from their points of origin to their destination?

• financial intermediaries
• physical distribution firms
• marketing services agencies
• resellers
• suppliers

All of the groups within a company are called the ________.

• cultural environment
• local public
• internal environment
• corporate culture
• general public

You are directed to study the actors close to the company that affect its ability to serve its customers-departments within the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. What are you studying?

• the macro environment
• the micro environment
• the marketing environment
• the demographic environment
• the global environment

Banks, credit companies, insurance companies, and other businesses that help finance transactions or insure against the risks associated with the buying and selling of goods and services are referred to as ________.

• financial intermediaries
• physical distribution firms
• marketing services agencies
• resellers
• wholesalers

Which of the following terms is used to describe the factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?

• the marketing environment
• the cultural environment
• strategic planning
• target markets
• the marketing mix

You are directed to study the actors close to the company that affect its ability to serve its customers-departments within the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. What are you studying?

• the macro environment
• the micro environment
• the marketing environment
• the demographic environment
• the global environment

Percy Original caters to a market of individuals and households that buys goods and services for personal consumption. Percy Original caters to a ________ market.

• business
• reseller
• government
• consumer
• marketing intermediary

Currently, Diego Calabresa is employed by a firm that conducts marketing research and creates ads for other companies that target and promote their products to the right markets. Who is Diego's employer?

• a financial intermediary
• a physical distribution firm
• a marketing service agency
• a reseller
• a green marketer

Which type of market buys goods and services for further processing or for use in the production process?

• business
• reseller
• wholesale
• consumer
• retail

Rachel Patino works for a wholesale company called Distributors Unlimited. She is responsible for buying and selling goods at a profit to small retailers. What is her market?

• business
• reseller
• wholesale
• consumer
• retail