CX Day 2023 Worldline

1. 1. From the list below, which company has the highest NPS score in 2023? (NPS = Net Promoter Score is an index that predicts customer loyalty and the willingness to promote the product, service or brand)

• 
• 
• 

Answer explanation

The correct answer is:

Starbucks 77

Sony got a 61, while Apple a 47

Source: customer.guru

2. 2. From the list below, which company has the lowest NPS score in 2023?

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• 
• 

Answer explanation

The correct answer is

Facebook -21

McDonalds got a NPS -8, while Disney -7

Source: customer.guru

3. 3. Which company from the list below is the most innovative in 2023?

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• 
• 

Answer explanation

The correct answer is:

Tesla

Source: https://www.visualcapitalist.com

4. 4. How much of total website traffic happens on mobile devices?

• 68%

• 54%

• 30

Answer explanation

The correct answer is:

54%

Source: https://ninetailed.io/blog/customer-experience-statistics/

5. 5. How big is the percentage of people who prefer to deal with a person rather than a chatbot or other automated method?

• 17%

• 71%

• 38%

Answer explanation

The correct answer is 71%

Source: https://ninetailed.io/blog/customer-experience-statistics

6. 6. How many times more revenue does brands with superior customer experience generate, compared to rivals that fall short in this area?

• 5

• 20

• 10

Answer explanation

The correct answer is:

5

Source: https://ninetailed.io/blog/customer-experience-statistics/