Foundation 1E CHAPTER 10 Quiz Game

Who are your personnel?

• Your clientele
• Your competition
• Your staff
• Your customer base

To become a successful entrepreneur, the LEAST important ingredient is _________.

• attracting clients to your business
• attracting employees to your business
• maintaining loyalty of clients over a long period of time
• keeping accurate and regular books and records

The _________ portion of your business plan should outline all of the research obtained regarding the clients your business will target.

• organizational plan
• vision statement
• mission statement
• marketing plan

According to the Professional Beauty Association (PBA), the TOP THREE ways that clients find a service provider include all of the following, EXCEPT _________.

• advertisements
• a convenient location
• dissatisfaction with another service provider
• recommendations or referrals

If you have had it with your personnel, to the point where you are even considering getting out of the beauty and wellness business altogether, which of the following are you having problems with?

• Your employees
• Your marketing
• Your landlord
• Your clientele

If you are working on a description of the key strategic influences of your business, including the varied beauty and wellness services you will offer and the high quality you expect those services to be, what, exactly, are you working on?

• Your mission statement
• Your marketing plan
• Your financial documents
• Your vision statement

You will need to purchase insurance when you open your own business because _________.

• it protects your staff against compensation loss for sick days
• it protects you against malpractice suits
• it protects the general public against auto mishaps in front of your store
• it protects your clientele against falls and accidents

Adding services and retail sales to your service tickets means _________ for your business.

• additional risk
• additional revenue
• additional advertising
• additional clientele

Which of the following BEST encapsulates promotional efforts that are paid for and that are directly intended to increase business?

• Word-of-mouth
• Advertising
• Social media usage
• Viral marketing

If you are a beauty and wellness professional who has been considering taking the leap and going out on your own with a new spa that you will own and manage, and you do everything in the right order, which of the following will be your first objective toward achieving your goal of becoming a spa owner

• Determining the feasibility of the business
• Choosing a business location
• Determining the long-range goals of the business
• Choosing a business name