
Market Segmentation and Adding Value
Authored by Lincey September
Business
12th Grade
Used 6+ times

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15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is market segmentation?
Dividing consumers into different segments based on their characteristics
Selling one product to all consumers regardless of their characteristics
Creating different products for different segments of the market
Targeting consumers in a specific geographic location
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of demographic segmentation?
Segmenting consumers based on their income group
Segmenting consumers based on their buying preferences
Segmenting consumers based on their geographic location
Segmenting consumers based on their behavioral characteristics
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the benefits of market segmentation?
Better meeting consumers' needs
Increasing the product range
Charging a premium price for the product
All of the above
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is market mapping used for?
Identifying gaps in the market
Segmenting consumers based on their characteristics
Adding value to the product
Promoting the product to target consumers
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a potential source of competitive advantage?
Price
Quality
Convenience
All of the above
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is product differentiation?
Unique features that make a product stand out
The difference between the price and cost of a product
Adding value through the transformation process
Promoting the product through branding
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How can businesses add value to their products?
By adding product features
By delivering excellent customer service
By building a strong brand
All of the above
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