Quiz_Language_media

What is the purpose of using rhythm in advertisements ?

• To evoke the sense of personal communication in the reader

• To make it catchy and easy to remember

• To make the advertisements clear to the reader

1. What is personification ?

• A term to name the figure of speech which “ involves directly speaking of an inanimate object, or an abstract concept as if it were a living entity, often one with specifically human attributes.

• A word of phrase used in an imaginative way to describe sb/sth else, in order to show that the two thing have the same quality and to make the description more powerful

• The deliberate use of overstatement or exaggeration to achieve emphasis

1. Which phonological aspect is used in this advertisement ?

• Rhythm

• Alliteration

• Both Rhythm and alliteration

Which of follow advertisement using rhyme ?

• 
• 
• 

1. In general, verb phrases in advertisements are far more complex than noun phrases.

• True

• False

Answer explanation

Noun phrases are more complex than verb phrase

What can be the purpose of the use of numerals in advertisement ?

• To show the percentage of some substance in the product

• To emphasize the origin of the product.

• To make the advertisement more unique.

Which lexical aspect is used in this advertisement?

• Formation of new word

• Foreign word

• Idiomatic construction

One of the reasons why advertising uses questions is presupposition.

• True

• False

Why are incomplete sentences used in advertisements?

• The readers turn to the visual layout, which provides him with many clues to correct interpretation, so the explicit structure of the sentences is not so important.

• To save space and money because words cause money.

• To avoid drawing attention to features of the message which do not serve the advertiser’s interest.

Which pattern does this advertisement use ?

• Anaphora

• Ellipsis

• Epiphora