Unit 2 Sports Marketing Consumer Purchasing Behavior

What are emotional purchases?

• Purchases made based on logic and reason rather than feelings and emotions.

• Purchases made based on peer pressure and societal norms.

• Purchases made based on financial constraints and budgeting.

• Purchases made based on feelings and emotions rather than practicality or necessity.

Name one type of emotional purchase.

• Impulse purchase

• Planned purchase

• Rational purchase

• Necessity purchase

What factors influence rational purchases?

• price, quality, need, and personal preferences

• reviews, recommendations, warranties, and promotions

• color, size, shape, and packaging

• brand, advertising, popularity, and availability

Give an example of a rational purchase.

• buying a house for investment purposes.

• buying a designer handbag for fashion purposes.

• buying a car for transportation purposes

• buying a vacation package for leisure purposes.

What are patronage purchases?

• Purchasing goods or services to support a competitor.

• Purchasing goods or services to benefit a charity.

• Buying goods or services to support a business

• Buying goods or services to harm a business.

What are the characteristics of patronage purchases?

• Customers who make purchases from multiple brands or businesses.

• Customers who only make one-time purchases from a brand or business.

• Customers who are not loyal to any brand or business and make random purchases.

• Customers who are loyal to a particular brand or business and consistently make purchases from them.

Which type of purchase is driven by personal feelings and desires?

• spontaneous purchase

• impulsive purchase

• emotional purchase

• subjective purchase

What role does logic play in rational purchases?

• Logic helps individuals make informed and rational purchasing decisions.

• Logic is only useful for small purchases.

• Logic has no impact on rational purchases.

• Logic only applies to emotional purchases.

Why do customers make patronage purchases?

• Low prices and discounts.

• Product quality and reliability.

• Brand loyalty and support

• Convenience and accessibility.

What is the main difference between emotional and rational purchases?

• Decision-making process

• Product quality

• Brand loyalty

• Price