
RETAIL QUIZ 2.0
Authored by Kristabelle Jingco
Other
1st Grade
Used 2+ times

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15 questions
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1.
FILL IN THE BLANK QUESTION
30 sec • 1 pt
It is a statement identifying (1) the retailer’s target
market, (2) the format the retailer plans to use to
satisfy the target market’s needs, and (3) the bases
upon which the retailer plans to build a sustainable
competitive advantage.
2.
FILL IN THE BLANK QUESTION
30 sec • 1 pt
It describes the nature of the retailer’s operations – that is, its retail mix that is designed to satisfy the needs of its target market
3.
FILL IN THE BLANK QUESTION
20 sec • 1 pt
It is a group of consumers with similar needs (a market segment) that a group of retailers can service using a
similar retail format to satisfy them.
4.
FILL IN THE BLANK QUESTION
30 sec • 1 pt
customers are committed to buying merchandise and services from a particular retailer.
5.
FILL IN THE BLANK QUESTION
30 sec • 1 pt
What is the 5th step in strategic retail planning process?
6.
FILL IN THE BLANK QUESTION
30 sec • 1 pt
Set of approaches and techniques firms employ to efficiently and effectively integrate their suppliers, manufacturers, warehouses, stores and transportation intermediaries to efficiently have the right quantities, at the right locations,
and at the right time.
7.
FILL IN THE BLANK QUESTION
20 sec • 1 pt
It occurs when an SKU that a customer wants is not available.
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