S2 Business Test 1
Authored by Diane Grant
Social Studies
12th Grade
Used 5+ times
AI Actions
Add similar questions
Adjust reading levels
Convert to real-world scenario
Translate activity
More...
Content View
Student View
28 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does USP stand for?
Unique Seller Point
Unique Selling Point
Unitary Selling Point
Unit Selling Point
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What two branding techniques are in this image by Nike?
Logo and slogan
Name and logo
Name and slogan
Colour and name
3.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
How can you create a brand?
Logo
Slogan
Colours
Brand personality (e.g. luxury or cool)
Packaging (all Charlotte Tilsbury packaging similar
4.
FILL IN THE BLANKS QUESTION
1 min • 1 pt
(a) means loyal customers can instantly recognise your product which saves money on advertising. Branding can give the business a higher market share (more customers) compared to competitors e.g. Apple v Samsung. You can charge higher prices for a product. This means it can make more profit. Branding can also lead to perception (people believing) your product is better quality. It makes it easier to sell new products because the business has loyal customers.
5.
MATCH QUESTION
1 min • 1 pt
How can you segment the market? Match the method to the explanation.
location e.g. city or town people
Geography
age or gender
Socio-economic group
how u behave at certain times like Xmas
Lifestyle
your social class or how wealthy you are
Demographics
hobbies
Behaviour
6.
MATCH QUESTION
1 min • 1 pt
Match the following features of branding to the right example
Nike (Just do it)
Slogan
Swoosh (Nike)
Colours
McDonald's (I'm loving it)
Slogan
McDonalds (red & yellow)
Logo
CC (Chanel)
Logo
7.
MATCH QUESTION
1 min • 1 pt
Match the following to the correct features of branding
Packaging and colours
Logo and colour
Brand personality and logo
Colour, slogan and logo
Logo
Access all questions and much more by creating a free account
Create resources
Host any resource
Get auto-graded reports
Continue with Google
Continue with Email
Continue with Microsoft
or continue with
%20(1).png)
Apple
Others
By signing up, you agree to our Terms of Service & Privacy Policy
Already have an account?
