S2 Business Test 1

What does USP stand for?

• Unique Seller Point

• Unique Selling Point

• Unitary Selling Point

• Unit Selling Point

What two branding techniques are in this image by Nike?

• Logo and slogan

• Name and logo

• Name and slogan

• Colour and name

How can you create a brand?

• Logo

• Slogan

• Colours

• Brand personality (e.g. luxury or cool)

• Packaging (all Charlotte Tilsbury packaging similar

_________ means loyal customers can instantly recognise your product which saves money on advertising. Branding can give the business a higher market share (more customers) compared to competitors e.g. Apple v Samsung. You can charge higher prices for a product. This means it can make more profit. Branding can also lead to perception (people believing) your product is better quality. It makes it easier to sell new products because the business has loyal customers.  

How can you segment the market? Match the method to the explanation.

• age or gender

• Socio-economic group

• your social class or how wealthy you are

• Behaviour

• location e.g. city or town people

• Demographics

• how u behave at certain times like Xmas

• Geography

• hobbies

• Lifestyle

Match the following features of branding to the right example

• McDonalds (red & yellow)

• Logo

• Nike (Just do it)

• Logo

• Swoosh (Nike)

• Slogan

• CC (Chanel)

• Slogan

• McDonald's (I'm loving it)

• Colours

Match the following to the correct features of branding

• Logo

• 
• Colour, slogan and logo

• 
• Packaging and colours

• 
• Logo and colour

• 
• Brand personality and logo

• 

__________ is the promotion of a product or service by advertising and creating a distinct identity that appeals to your customers.

A diagram that allows a business to plot their competitors on a grid comparing price and quality.

A ____ is a simple icon for a brand to make them well known.