Typography

Which of the following best describes Typography?

• A type of font.

• Using words for messages.

• The style and appearance of text.

• A type of graphing method for text.

Which common font type has little strokes or "tails" at the ends of each character. It is know for being used in a more formal format.

• Display

• Serif

• Sans Serif

• Typeface

Which common font type is more clean and modern. It lacks the extra stroke(s) on each character.

• Serif

• Typeface

• Display

• Sans Serif

Which font type is used in small amounts and can be bold, decorative, black letter, or all caps?

• Serif

• Typeface

• Sans Serif

• Display

What are some reasons for avoiding certain fonts? Choose all that apply.

• Overused

• Outdated

• Too new

• Not tested

When creating a graphic design, it is good idea to limit your fonts types/styles to __ different fonts.

• 1

• 2

• 3

• 4

Fonts have their own language and can convey messages. They can come across as neutral, casual, exotic, or graphic. When choosing a font it is important to...

• Describe the project points.

• Research your demographics.

• Consider the overall message for your design.

• Think about design colors.

Which of the following should be considered when selecting fonts to be used for a graphic design?

• Go wild.

• Less is more.

• Create contrast (opposites attract)

• There are no rules.

Adjusting space between only individual characters is called...

• Kerning

• Leading

• Tracking

• Emphasis

• Hierarchy

Adjusting the space between characters in a line or group of text is called...

• Kerning

• Leading

• Tracking

• Hierarchy

• Emphasis