TOURISM MARKETING (CHAPTER 3)

These following are the aspects of consumer behavior analysis EXCEPT

• consumer motivations

• consumer purchasing process

• consumer feedback

_______________ is the way in which consumer select, use and behave after they have purchased products and services.

• Consumer Behavior

• Consumer Expectation

• Consumer Analysis

How many factors available that will influence consumer behavior?

• 5

• 6

• 7

How many needs available in Maslow's hierarchy of needs?

• 5

• 6

• 7

Which of the following is the most basic needs?

• Esteem Needs

• Social Needs

• Safety Needs

• Physiological Needs

"The desire to attain status, respect, accomplishment and achievement.". This is referring to

• Social Needs

• Esteem Needs

• Self-Actualization

___________ comes when you realizing your growth potential and discovering your talents.

• Self-Actualization

• Esteem Needs

This factors has the strongest interpersonal influence on consumer behavior.

• Motivations

• Social Class

• Lifestyles

• Family Life Cycles

__________ defined as values, habits, traditions, customs and forms of behavior that are shared by a group of people.

• Social Class

• Culture

• Lifestyles

"It is the way we live and it is a function of our attitudes, interests and opinions." This is referring to

• Age & Gender

• Culture

• Social Class

• Lifestyles