MKT 1-3 Careers Opportunities in Marketing, Part 1

How does marketing impact the success of businesses?

• It helps them understand their target markets' wants and needs
• It increases sales and revenue
• It promotes their products and services
• All of the above

Which of the following is NOT a function of marketing-information management?

• Creating strategies and establishing goals
• Making timely and informed decisions
• Studying and analyzing customers and target markets
• Analyzing data and trends

Which of the following is NOT a career in public relations?

• Graphic designer
• Brand manager
• Product buyer
• PR professional

Which of the following is NOT a characteristic of a successful salesperson?

• Persuasive
• Articulate
• Introverted
• Empathetic

What is the definition of retail in the context of marketing?

• Physical stores only
• Online stores only
• Stores that sell goods or services to consumers
• Stores that only sell luxury items

In which type of organization would marketing be used to promote loan rates and attract new customers?

• Healthcare organization
• Non-profit organization
• Bank
• Media company

What is the main responsibility of a product/service management professional?

• Managing customer relationships
• Setting product prices
• Creating specific products
• Identifying distribution channels

How has the definition of retail changed in recent years?

• It only includes physical stores
• It now includes online stores
• It only includes nonprofit organizations
• It no longer includes luxury items

Why is market research important in developing a successful marketing strategy?

• To attract new customers
• To increase sales
• To create appealing offers
• To make informed decisions

Which of the following is NOT an example of a "bricks-and-clicks" company?

• Target
• Zappos
• Warby Parker
• Walmart