Conversion Quiz

How many visitors did we have in FY23?

• 3.1 million

• 2.9 million

• 3.5 million

What % of visitors did we convert into customers?

• 29.8%

• 32.3%

• 34.5%

What % of visitors did we convert into IKEA food customers?

• 33%

• 31.8%

• 34.5%

What was the ATV for FY23?

• £87.15

• £91.17

• £93.54

What was the ATV for IKEA food for FY23?

• £5.79

• £4.50

• £6.59

Which store had the best conversion in FY23?

• Birmingham

• Exeter

• Manchester

What was Exeter's conversion rate?

• 47.5%

• 49.9%

• 51.3%

Which store had the best conversion for IKEA food in FY23?

• Wembley

• Warrington

• Exeter

What is Exeter's conversion rate?

• 49.8%

• 55.4%

• 51.7%

If we increased OUR conversion from 34.5% to 39%, how much additional turnover would we generate?

• £12.7 million

• £11.8 million

• £13.1 million