Aiden, Noah, and Abigail are joining Grace, Lily, and Charlotte in their new startup. They are having a meeting to discuss the first step of Market Research for their business. What do you think it is?
Market Research Final

Quiz
•
Business
•
University
•
Medium

Youssef Anwar
Used 5+ times
FREE Resource
12 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Reporting and Implementing Findings
Collecting Data
Defining the Problem
Developing the Research Plan
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What are the four components of MkIS?
- Marketing Research System
- Marketing Intelligence System
- Marketing Decision Support System
- Internal Database
- Market Research System
- Marketing Solution Support System
- Internal Database
- Marketing Investigation System
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Imagine you're part of a marketing team with Harper, Emma, and Benjamin. Your team is tasked with developing a Marketing Research System for a new product launch in your company. Can you identify the primary purpose of this system?
a) To collect and analyze data about the market and customers
b) To provide solutions for marketing problems
c) To store internal data for marketing purposes
d) To investigate marketing strategies
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Abigail, Zoe, and David are part of a marketing team at a large corporation. They are in the midst of a major product launch and need to make a critical decision about the marketing strategy. Which component of MkIS would they most likely use to assist them in this situation?
a) Marketing Research System
b) Marketing Intelligence System
c) Marketing Decision Support System
d) Internal Database
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
MKIS is a component of MDSS
True
False
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Rohan, Aiden, and Ethan are working on a project about MkIS for their marketing class. They are discussing the role of an Internal Database in MkIS while planning a marketing strategy for a hypothetical product. Can you help them understand the role of an Internal Database in this context?
a) To understand the market and customers
b) To provide marketing solutions
c) To store internal data for marketing purposes
d) To investigate marketing strategies
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Etisalat conducts a telesurvey to see if customers are happy with their current data packages.
Does this classify as primary or secondary research?
Primary
Secondary
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