Unit 5 - Vocab - Advertising

A lot of local businesses _______ adverts in our newspaper.

• endorse

• target

• place

• run

Creating clever and memorable _______ such as "Mr. Muscles loves the the job you don't" is the job of advertising agencies.

• slogans

• flyers

• samples

• posters

The company's new global advertising campaign, which will_____in Japan, Europe and the US, will cost $3m.

• promote

• run

• sponsor

• place

Many people are beginning to criticise the widespread practice of_____marketing, in which companies recruit bloggers to talk about products in exchange for samples or promotions.

• banner

• outdoor

• viral

• point-of-sale

Through blogs and services such as Facebook and Twitter, companies are able to_____more directly with consumers.

• endorse

• exhibit

• communicate

• target

If you would like more information, please help yourself to one of our_____.

• leaflets

• pop-ups

• billboards

• banners

An effective advert is one that_____the consumer to buy the product or service it advertises.

• influences

• promotes

• persuades

• endorses

The bulk of mobile advertising is still focused on_____ads and text messages, but some companies are experimenting with offering free video clips supported by ads screened before and after.

• television

• banner

• point-of-sale

• flyer

The good news about celebrity_____is that companies can always sack the celebrity of he or she fall into disgrace.

• commercials

• sponsorship

• placement

• endorsement

Some Internet service providers now use technology to track the web-surfing habits of their internet users to enable them to_____advertising more tightly.

• target

• sponsor

• place

• communicate