
Public Relations (PR) Quiz
Authored by Suhaidah Tahir
Business
University
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6 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the practice of managing the spread of information between an individual or an organization and the public?
Marketing
Advertising
Public Relations (PR)
Sales
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does a PR manager do?
Develop and execute PR strategies
Manage financial accounts
Handle customer service
Design marketing campaigns
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
When should a PR strategy be applied?
When an organization wants to increase sales
When an organization wants to manage a crisis
When an organization wants to improve internal communication
When an organization wants to develop new products
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How should an organization apply a PR strategy?
By identifying target audience and developing messages
By focusing on social media marketing only
By investing in traditional media outlets
By measuring results before developing messages
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is an important step in developing and executing a successful PR strategy?
Setting clear goals
Increasing advertising budget
Expanding target audience
Using all available communication channels
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What should PR messages be in order to capture the attention of journalists and media professionals?
Long and detailed
Irrelevant to the target audience
Newsworthy or interesting
Focused on sales promotion
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