M3 Entrep

is the lifeblood of any economy giving employment, economic growth, and the benefits of increased standards of living to the people.

To start a new start-up company or to bring new product to the market, the venture may need to attract?

it is the process through which business gathers information from the environment to achieve competitive advantage over others.

• Market Analysis

• Market Assessment

• Environmental Scanning

is undertaken to facilitate the decision-makers at the top level of the organization in defining the direction of the organization in the future.

• Environmental Scanning

• Environmental Assessment

• Environmental Analysis

can be defined as the watchful monitoring of an organization’s environment (both internal and external environment).

a large body of information for extracting the relevant information required to meet certain screening criteria.

• Environmental Scanning Process

• Environmental Analysis Process

begins with information gathering about the internal and external environment. This information can be obtained from various sources both internal and external to the organization.

Environmental scanning can be categorized into two subcategories:

has traditionally been a major source of information about the external environment for most of the entrepreneurs and facilitates decision making process when the product is new.

• Passive Scanning

• Active Scanning

the process requires a very high level of attention. The information resources are carefully selected as per the desired information. These resources are further (from time to time), supplemented them with newer resources as needed.

• Active Scanning

• Passive Scanning