1. People with higher EQ have:

• a. More self-awareness

• b. Ability to self-regulate

• c. Better understanding of others

• d. Better social skills

• e. All of the above

2. 2. The theory of diffusion of innovation proposes five adopter categories in a sequence:

• a. Innovators, Early adopters, Late adopters, Late majority, Laggards

• b. Innovators, Early adopters, Late adopters, Early majority, Laggards

• c. Innovators, Early adopters, Early majority, Late majority, Laggards

• d. Innovators, Early majority, Late majority, Late adopters, Laggards

3. 3. Design thinking encourages exploration of the user’s context and problems without using empathy.

• True

• False

4. 4. Empathy-driven exploration helps us understand user’s world better so we can define the problems as they see it.

• True

• False

5. 5. There are three parts to empathy-driven exploration. They are:

• a. User persona, Customer journey map, Empathy map

• b. User persona, Stakeholder journey map, Empathy map

• c. User persona, Customer journey map, Sympathy map

• d. Buyer persona, Customer journey map, Empathy map

6. 6. Innovators are the category who:

• a. want to own something unique.

• b. want to be first at discovering new things.

• c. are very flexible on price and often pay a premium to try something new.

• d. All of the above

7. 7. A __________ is a description of a fictional person that represents one target customer segment that you are developing a product/service for.

• a. Customer journey map

• b. Empathy map

• c. Persona

8. 8. To create meaningful innovations, you need to know your ______ and care about their lives.

• a.  Sponsors

• b. Stakeholders

• c. Users

• d. Vendors

9. 9. When you feel what the other person is feeling and can mirror their expression, their opinion, and their hopes, it is:

• a. Sympathy

• b. Gratitude

• c. Compassion

• d. Empathy

10. 10. To understand the experience, situation, and emotion of the user for whom you are designing, it is required for you to:

• a.  Observe, Engage, and Talk

• b. Observe, build rapport and Immerse

• c. Observe, Engage, and Immerse

• d. Observe, Discuss, and Immerse