Ideate: DT module 4

1. 1. The benefits of individual brainstorming:

• a. Helps generate a greater quantity of ideas as team members must think on their own

• b. Helps silent members contribute better

• c. Helps teams build better concepts by merging ideas

• d. All of the above

2. 2. Brainstorming helps tap the generative part of the brain and turn down the evaluative part.

• True

• False

3. 3. Brainstorming is most effective when the challenge is not clearly articulated.

• True

• False

4. 4. The house rules for brainstorming:

• a. Does not set time limit

• b. Stay focused on the HMW statement

• c. Aim for quality

• d. Does not encourage wild and wacky ideas

5. 5. The advantages of role storming:

• a.  Reduces bias

• b. Reduces anxiety

• c. Makes the sessions lively

• d. All of the above

6. 6. We tend to look for flaws in the ideas presented since most of us are inclined towards evaluative thinking.

• True

• False

7. 7. Mind mapping aims to bring our thinking patterns onto paper by visualizing them as linking components.

• True

• False

8. 8. SCAMPER is one of the most popular brainstorming techniques.

• True

• False

9. 9. The acronym SCAMPER stands for:

• a.  Substitute, combine, adapt, mystify, put to another use, eliminate and reverse

• b. Substitute, combine, adapt, modify, put to another use, eliminate and reverse

• c. Substitute, collect, adapt, modify, put to another use, eliminate and reverse

• d. Substantiate, combine, adapt, modify, put to another use, eliminate and reverse

10. 10. Affinity mapping is a synthesis exercise where the individuals are involved in analyzing and grouping the ideas.

• True

• False