Brands

Telling you exactly what the company does

• descriptive

• acronymic

• suggestive

Descriptive Names

• Acronymic

• descriptive

• suggestive

Hong Kong and Shanghai bank changed

• HSBC

• HBBC

• HKSBC

• HSBCK

Suggestive

• real words like Uber

• telling you exactly

• descriptive names

Eponymous founders these name are

• Disney, Burberry ...

• Disney, Facebook.....

• Adidas, Lexus...

Real

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Composite

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Play will in danish

• uber

• lego

• zappos

Descriptive

• Who-What-Where

• Why- Who-Where

• Where- How - Why

Abstract Brand

• Rolex, Kodax...

• Uber, CK...

• Lego, Samsung