Step 1: Assessing Needs

What is the first step in planning a Web site?

• Identifying the purpose and goals

• Assessing the needs of the target audience

• Determining the site structure

• Designing the visual elements

What does scope refer to in web design?

• The purpose and goals of the site

• The features and functions of a project or service

• The visual design elements

• The target audience

Which of the following is an example of a Web site purpose?

• Providing a service

• Selling a product or service

• Presenting information about a product

• All of the above

Harper, Hannah, and William are discussing the primary purpose of a Web site like Amazon that sells books. What do they conclude is the primary purpose?

• To provide information about upcoming events

• To build a community

• To sell books

• To provide author interviews

What is the difference between a Web site's purpose and its goals?

• Purpose refers to the primary function, while goals are measurable results

• Purpose refers to the target audience, while goals are the features and functions

• Purpose refers to the visual design, while goals are the site structure

• Purpose refers to the content, while goals are the purpose

Why is it important for goals to be measurable?

• To determine the target audience

• To assess the needs of the Web site

• To track progress and evaluate success

• To design the visual elements

What is the target audience for this quiz?

• Web designers

• Web developers

• Grade 8 students

• Marketing professionals

What should designers keep in mind with every design decision?

• The purpose, goals, and target audience

• The visual design elements

• The site structure

• The features and functions

Which category do most Web sites fall into?

• Selling

• Telling

• Both selling and telling

• Neither selling nor telling

What is an example of a Web site that falls into both the selling and telling categories?

• Google Translate

• OldNavy.com

• Angie's List

• Amazon.com