What is Visual Identity?

• How elements are put together on a page

• A way for customers to identify a brand

• The appearance of text

• The number of colours available in an image

What are Brand Values?

• Where a brand is positioned in the market

• How elements are put together on a page

• The belief a company has and what it stands for

• The number of Dots Per Inch in a printed graphic

What does brand positioning refer to?

• Pixels Per Inch (PPI) in a printed graphic.

• The position of text on the page.

• Where a brand positions itself in the market.

• A convention for creating a product.

What is a slogan/strapline?

• Transparent areas/pixels in an image.

• A quick sketch of ideas.

• A short key statement about the brand.

• How elements are put together on a page.

What does typography refer to?

• Pixels Per Inch (PPI) in a printed graphic.

• The appearance of text.

• A convention for creating a product.

• How elements are put together on a page.

What is alignment in design?

• The belief a company has and what it stands for.

• How all the elements are put together on the page.

• The position of text on the page.

• An area of the design not filled with other elements.

What does white space in design refer to?

• Pixels Per Inch (PPI) in a printed graphic

• The appearance of text.

• An area of the design not filled with other elements.

• The belief a company has and what it stands for.

What does composition in design mean?

• Transparent areas/pixels in an image.

• A convention for creating a product.

• How all the elements are put together on the page.

• A short key statement about the brand.

What are layout conventions in design?

• A law or act that protects the rights of people.

• Pixels Per Inch (PPI) in a printed graphic.

• Transparent areas/pixels in an image.

• A commonly used standard for creating a product.

What does DPI stand for in design?

• Digital graphics normally require 72 DPI

• Dots Per Inch

• The number of pixels in a digital graphic when printed.

• Pixels Per Inch