Entrep

Establishing branding and assuring the

market of the quality of the new product.

• Introduction

• Growth

• Maturity

• Decline

An initial low pricing policy to get into the market, though with little competition,

price may be high initially to recoup development costs

• Introduction

• Growth

• Maturity

• Decline

Selection of a distribution model to get

the product onto the market.

• Introduction

• Growth

• Maturity

• Decline

Promotion of the product through aiming

it at specific target groups such as online

forums.

• Introduction

• Growth

• Maturity

• Decline

Selection of a distribution model to get

the product onto the market.

• Introduction

• Growth

• Maturity

• Decline

Maintaining the quality of the product and adding any extra services or support

that becomes obvious during introduction.

• Introduction

• Growth

• Maturity

• Decline

Keeping the price at a good level to mainttain sales growth

• Introduction

• Growth

• Maturity

• Decline

Increasing distribution and sourcing new,

faster ways of getting the product onto

the shelves.

• Introduction

• Growth

• Maturity

• Decline

Marketing campaigns aimed at a broader audience and at growing market share for the product

• Introduction

• Growth

• Maturity

• Decline

Adding features that will make the product differ from the inevitable competitors

that enter the market.

• Introduction

• Growth

• Maturity

• Decline