ESB Domain 2 Lesson 2

A marketing method that uses customized newsletters to engage with customers is

A marketing method that uses ads on a website within a search engine is

The four segments of sales data are____________,geographical, demographic, and psychographic.

______________data provides information about a customer’s age, gender, or ethnicity.

Investors use________to determine the cost of acquiring new customers.

The formula used to determine customer acquisition costs is___________expenses plus sales expenses divided by the number of new customers for the period.

It is more_________to keep current customers than to acquire new customers.

Customer retention rates are found by__________the number of new customers acquired during a period from the number of customers at the end of a period, then dividing by the number of customers from the start of the period and multiplying by 100.

An____________provides an overview of the marketing plan.

The four P’s of the marketing mix are product, price, place, and