SOC-MED - Globalisation & Popular & High culture

What is globalisation?

• The idea that barriers between societies are disappearing

• The growth of communication systems and global media

• The fall of communism in Eastern Europe

• The expansion of the European Union

According to McLuhan, how does electronic media contribute to globalisation?

• By creating a global village

• By promoting cultural homogenisation

• By increasing barriers between societies

• By shrinking the world

What is popular culture also known as?

• Low culture

• High culture

• Mass culture

• Elite culture

What is high culture often associated with?

• Everyday life

• Ordinary people

• Special places like galleries and museums

• Mass market products

According to postmodernists, how is the distinction between high and popular culture changing?

• High culture is becoming more exclusive

• Popular culture is becoming more trivial

• The distinction is becoming meaningless

• High culture is becoming more commercialised

What is cultural homogenisation?

• The merging of high and popular culture

• The global spread of American culture

• The blurring of cultural boundaries

• The promotion of consumerism

According to Sklair, what does the media promote globally?

• Ideas and values associated with a Westernised lifestyle

• Ideas and values associated with Eastern cultures

• Ideas and values associated with traditional cultures

• Ideas and values associated with indigenous cultures

What is the primary role of global brands?

• To promote local cultures

• To weaken high culture

• To promote cultural diversity

• To promote a global consumer culture

Which TV show has been distributed to the most countries?

• Who Wants to Be a Millionaire

• The Weakest Link

• Strictly Come Dancing

• Pop Idol

What is the impact of global media technologies on popular culture?

• Increased diversity and choice

• Decreased cultural standards

• Increased social control

• Decreased critical thinking