Elaboration Likelihood Model of Persuasion

What is the Central Route Persuasion?

• A method of persuasion that focuses on logical and rational arguments.

• A method of persuasion that emphasizes social proof and popularity.

• A method of persuasion that uses personal anecdotes and stories.

• A method of persuasion that relies on emotional appeals.

What is the Peripheral Route Persuasion?

• A method of persuasion that relies solely on logical arguments and facts.

• A method of persuasion that uses fear tactics to convince people.

• A method of persuasion that focuses on appealing to authority figures rather than personal experiences.

• A method of persuasion that appeals to emotions, beliefs, and personal experiences rather than using logical arguments or facts.

What is the Elaboration Likelihood Model?

• The Elaboration Likelihood Model is a theory of self-perception that explains how people form their self-concept.

• The Elaboration Likelihood Model is a theory of persuasion that explains how people process and respond to persuasive messages.

• The Elaboration Likelihood Model is a theory of social influence that explains how people conform to group norms.

• The Elaboration Likelihood Model is a theory of cognitive dissonance that explains how people resolve conflicting beliefs.

Name one factor that influences the central route.

• Emotional appeal

• Peripheral cues

• Motivation and ability

• Credibility and trustworthiness

Name one factor that influences the peripheral route.

• heuristics

• central route

• emotional appeals

• cognitive biases

Which route of persuasion involves deep processing of information?

• central route

• shallow route

• superficial route

• peripheral route

What is the main difference between central and peripheral route persuasion?

• The main difference is the way in which people are persuaded.

• The main difference is the use of emotional appeals.

• The main difference is the effectiveness of the persuasion technique.

• The main difference is the type of audience targeted.

Which route of persuasion is more likely to result in long-lasting attitude change?

• central route

• emotional route

• indirect route

• peripheral route

Which route of persuasion is more likely to result in temporary attitude change?

• logical

• emotional

• peripheral

• central