ENG 223 Midterm Review

A structured space of social positions which can be occupied by agents and organizations, and in which the position of any agent or organization depends on the type and quantity of resources or 'capital' they have at their disposal (p. 4) is a ____.

Tags

publishing

4 Reasons why the concept of field helps us understand publishing

• ...is a plurality of worlds/fields

• Enables us to see that publishing...

• ...depends on capital

• Makes us think in relational terms: actions of agents and firms are oriented towards...

• ... (logic of the field)

• Calls our attention to the fact that the success of agents or publishing companies...

• ...how other agents or firms may act

• Each field of publishing has a distinctive dynamic...

The five types of capital are:

1. 1. ​ ​ (a)  

2. 2. ​ (b)  

3. 3. ​ (c)  

4. 4. ​ (d)  

5. 5. ​ (e)  

• Economic
• Human
• Social
• Intellectual
• Symbolic
• Content
• Backlist
• Frontlist
• Bestseller
• Marketing

What is the value of a particular book based on? (2 answers)

​ (a)  

​ (b)  

• Sales/sales potential
• Quality
• Author's reputation
• Content
• Platform

What markets to publishers have to compete in?

• Market for Agents

• Market for Content

• Market for Advances

• Market for Customers

Why is the Anglo-American publishing industry the dominant industry?

• Most of the publishing industry takes place in Anglo-American settings, so it naturally became the standard, dominant industry.

• English was established as the de facto global language, which gave Anglo-American publishers a competitive advantage

• Everyone speaks English, so it makes sense for this industry to be the dominant one.

The publishing chain is a...

• Supply and value chain

• Supply and demand chain

• Content and production chain

• Customer and retailer chain

Describe the steps of the publishing chain.

1. 1. ​ ​ (a)  

2. 2. ​ ​ (b)  

3. 3. ​ (c)  

4. 4. ​ (d)  

5. 5. ​ (e)  

• Author creates content and supplies it to agent
• Agent selects material and directs it to publisher
• Publisher buys book and does range of functions
• Printer delivers books to distributor, then retail
• Retailers and wholesalers sell books to consumers

How is the publishing chain also a value chain?

Each of the links performs a ​ or ​ which contributes something substantial to the overall ​ (a)   or ​function which contributes something ​ (b)   to the overall task of producing the ​ (c)   and delivering it to the ​ (d)  

• task
• book
• job
• product
• substantial
• end user

What does an agent do?

• Selects and develops content with the goal of selling it

• Selects content with the goal of buying it or buying a bundle of rights to the book

• Takes large financial risks for books

• Represents the interests of the author