Branding Basics

_____Defines the tangible value of your product

This is the soul of your brand and acts as a foundation so the brand appears consistent and authentic.

A reliable brand offers a _______for a specific problem.

This is a statement for what the organization wants to achieve in the future.

_________________is making the customer's experience better, saving them time and effort.

Brand _______________ includes what makes a company stand out from their competition and includes several qualities that customers look for.

When a customer can expect the same quality, value or experience every time, it becomes part of the Brand _____________.

This is the definition of a company's business, who it serves, what it does, its objectives, and its approach in reaching those objectives.

These are the moral values that set a standard for behavior and attitude within a workplace.

___________ of service is a measure of how well an organization provides service to meet customer demands and expectations.