Quiz 5: Chapters 3 2023F

In the buyer behavior model, which of the following is NOT a major type of force or event in the buyer’s environment?

• Technological

• Cultural

• Channel

• Economic

Of the four types of buying behavior, which one of the following has the least amount of purchase involvement by the consumer?

• Complex buying behavior

• Dissonance-reducing buying behavior

• Variety-seeking buying behavior

• Habitual buying behavior

Humans are social creatures, and many purchase decisions are based upon membership groups as well as people’s status and roles within these groups. Which of the following is considered the most influential social factor in people’s buying behavior?.

• Clubs

• Opinion leaders

• Family

• Friends

Cultural factors often influence buying behavior among consumers. Cultures are made up of smaller _______, usually segments of people who value the same activities, beliefs, and tastes.

• subcultures

• social classes

• occupations

• outlooks

When Royal Caribbean International introduced its luxury liner Symphony of the Seas, which of the following generational cohorts did the cruise line target for this experiential tourism product?

• Gen X

• Millennials

• Baby Boomers

• Zoomers

_______ generally describes a consumer’s relatively consistent evaluations, feelings, and tendencies toward a product or service.

• Attitude

• Belief

• Perception

• Motivation

Ali had just moved to Minnesota from the Middle East where he was enrolled as a first-year college student. One day when Ali was walking back to the dorm, he realized his light jacket and scarf were no longer sufficient to keep him warm. When he looked around, he noticed other students were wearing down jackets with hoods. Ali had just entered the first stage in the consumer purchasing decision process, known as _______.

• information search

• need recognition

• purchase decision

• post-purchase behaviour

Murphy just bought a new pair of hiking boots but spent $20 more than he budgeted. Now Murphy wonders whether to return the boots and look for a cheaper alternative. Which stage of the buying decision process is Murphy in?

• Information search

• Purchase decision

• Post-purchase behaviour

• Variety-seeking behaviour

What determines if a consumer is very satisfied, somewhat satisfied, or dissatisfied with their purchase?

• The product malfunctions the first time they use it.

• Their friend bought the same product for a cheaper price.

• They see there is a new, competing product available.

• The product’s performance meets their expectations

Most consumers tend to buy their preferred brands, but of the factors indicated below, _______ can interrupt the purchase intention and ultimate purchase decision.

• new product adoption

• alternative evaluation

• attitudes of others

• cognitive dissonance