NFL Cross Promotions (U2, L3)

Which two networks aired an NFL playoff game at the same time in 2021?

• CBS

• ESPN

• ABC

• Nickelodeon

What special feature was included in the Nickelodeon broadcast of the Bears-Saints game?

• Kid-friendly on-screen graphics

• Virtual reality experience

• Celebrity guest appearances

• Live musical performance

What was the halftime presentation during the Nickelodeon broadcast?

• A sneak preview of a new Spongebob Squarepants spin-off series

• A performance by a popular children's band

• A dance routine by Nickelodeon characters

• A magic show by a famous magician

Which characters were featured in the opening segment of an NFL Monday Night Football Game during the holidays?

• Kermit the Frog, Miss Piggy, and Fozzie Bear

• Elmo, Big Bird, and Cookie Monster

• Mickey Mouse, Donald Duck, and Goofy

• Spongebob Squarepants, Patrick Star, and Squidward Tentacles

What holiday classic did the Muppets characters sing in a promotional clip during the NFL Monday Night Football Game?

• Jingle Bells

• Deck the Halls

• Silent Night

• Carol of the Bells

TRUE or FALSE: For a cross-promotion campaign to be successful, only one party needs to benefit.

• TRUE

• FALSE

What was a benefit of featuring the NFL on Nickelodeon from the NFL's perspective?

• Increasing advertising revenue
• Promoting player safety
• Boosting ticket sales
• Attracting a younger audience and expanding their fan base

What was a benefit of featuring the NFL on Nickelodeon from Nickelodeon's perspective?

• To decrease viewership and lose audience by changing the network's focus

• To save money on production costs of its new show, "Kamp Koral"

• To avoid the cost of promoting its new movie, "The Spongebob Movie: Sponge on the Run"

• To potentially attract a larger audience and increase viewership of its new show, "Kamp Koral"

Since the original simulcast in 2021, CBS and Nickelodeon have since cross promoted each other through which event?

• an NFL Nickmas Game on Christmas Day

• an alternate telecast of the Super Bowl

• an NFL Halloween program featuring the Muppets

• an off-season summer game during Nickfest, hyping kids up for the upcoming season

Which company benefitted from the holiday, family-friendly ESPN broadcast that featured the Muppets?

• Disney

• Apple

• Microsoft

• Target