Meta DMA: Chapter 3 Study Set

What is the primary difference between posts and ads on Facebook Pages and Instagram?

• Posts are displayed with a Sponsored label, while ads are not.

• Posts can only be seen by Page followers, while ads target new audiences.

• Posts are for personal use, and ads are for businesses.

• Posts are always free, while ads require payment.

What can boosting a post on Facebook or Instagram help businesses achieve?

• Boosting posts can only increase likes and comments.

• It can reach new potential followers and improve engagement.

• Boosted posts have no impact on audience reach.

• Boosting posts is the same as creating a new ad.

What is the Promote button used for on a Facebook Page?

• To create new posts

• To send direct messages to customers

• To manage existing posts

• To create new ads without using existing posts

How can businesses turn an existing post or Story into an ad?

• By sharing the post

• By creating a new post

• By clicking the Promote button

• By boosting the post

What is the primary purpose of Meta Business Suite?

• To create ads for Instagram and Facebook

• To manage all connected accounts across Facebook and Instagram

• To access Ads Manager

• To view insights on Meta Audience Network

What can businesses do in Meta Business Suite?

• Create and manage ad campaigns

• Send and receive payments

• Manage their connected accounts, schedule posts, and respond to messages

• Access Ads Manager and schedule reports

Where can businesses manage ad campaigns for Facebook, Messenger, Instagram, WhatsApp, and more?

• Facebook Pages

• Instagram Business accounts

• Meta Business Suite

• Meta Ads Manager

What can businesses do with Ads Manager?

• Edit ad settings like audience and budget

• Create and manage only one ad at a time

• Create duplicate ads for testing

• Schedule ads to run only during business hours

What does Ads Manager allow you to do with multiple ads?

• View up-to-date data on performance

• Create duplicate ads

• Automatically create ad reports

• Disable ads for short durations

How can advertisers access Ads Manager?

• By creating a personal Facebook account

• Through their automatically assigned Ads Manager account

• By requesting permission from Meta Audience Network

• By paying a fee to create an Ads Manager account