What does target market mean?

the consumers you want to buy your product

the market that your product is in

those consumers who haven't bought your product

Match the following Marketing Strategy.

Something offered in exchange and for marketing actions are taken and marketing decisions made.

Something given in exchange for a product.

Some method of getting the product from the creator of the product to the customer

Methods of informing and influencing customers to buy the product.

Methods of utilizing organization employees to support the marketing strategies of the company.

The term "Demographics" refers to

Grouping potential customers using statistical data such as age, race and gender

Grouping potential customers based on their beliefs and preferences

Grouping potential customers based on whether or not they have purchased a product in the past

Grouping potential customers based on where they live

Organize these options into the right categories.

Customer's feeling that a product has met or exceeded expectations

Customer willingly to travel for a product or service

Customer may spend time searching for a product or service or staying on hold

Customers may be willing to pay more or less for their experience

Customers are willing to pay more for reliability of the product

Expectations are often the result of communication, especially promotion.

Organize these options into the right categories.

Needs and wants of the customer

Distinguished Products from competitors

Products can be goods, services or ideas

Bring all of the organization's activities together

Activities include production and promotion to satisfy customer wants and needs.

Long term goals are met for the organization

Satisfying customer wants and needs legally and responsibly

An entrepreneur is someone

Someone who starts a new business

Someone who works for a new business

Someone who takes over an existing business

Someone who does not want to work

Marketing Quiz Part 2

Quiz

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English, Life Skills, Business

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Practice Problem

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Medium

Carmelita Milton

Used 4+ times

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Marketing Quiz Part 2

50 questions

Elements involved in marketing a good or service that interact significantly with each other.

The advancement of a product, idea, or point of view through publicity and/or advertising.

The product is properly distributed and available in a convenient location at the right time.

What the customer is charged.

What is not part of the marketing mix (the 4Ps)?

Which of the 4P's does this represent: T-Shirt

Which of the 4P's does this represent: Commercial

Which of the 4P's does this represent: Transportation

Which of the 4P's does this represent: Discounts

Which of the 4P's does this represent: Air Jordans

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