Vick's Vaporub

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In what year was Richardson Merrell, the company behind Vicks Vaporub, founded?

• 1951
• 1905
• 1973
• 1960

What did Richardson Merrell's branch office in India, Vicks Products Inc., eventually transform into?

• Richardson Merrell India
• Vicks Vaporub Inc.
• Richardson Hindustan
• Richardson India Limited

How was Vicks Vaporub initially positioned in India's balm market?

• As a nighttime remedy for colds
• As a multi-purpose ointment
• As a daytime solution for aches and pains
• As a traditional balm for adults

What did the "modernity index" classify consumers according to?

• Age
• Their preferred cold remedies
• Income level
• Traditional beliefs

Where was Vicks Vaporub positioned on the "modernity index" in India?

• As the most modern form of medicine
• Not positioned on the index
• Somewhat modern but more on the traditional side
• As the most traditional form of medicine

What type of remedy was Vicks Vaporub initially promoted as in India?

• A remedy for winter ailments
• A cure for monsoon-related illnesses
• A nighttime solution for colds
• An all-season, multi-purpose balm

What type of packaging did Vicks Vaporub introduce to cater to poorer and small-town consumers in India?

• 19 gm. bottle
• 5 gm. tin
• 50 gm. jar
• 100 gm. tube

How did Vicks Vaporub leverage the "Power of Touch" in its advertising?

• By promoting it as a traditional remedy
• By emphasizing daytime usage
• By demonstrating warmth and affection through touch
• By highlighting its multi-purpose use