Film Terminology Check 2

1. What is the primary role of a film distributor in the film industry?

• Creating the film's special effects.
• Financing the film's production.
• Getting the film released and marketing it to the target audience.
• Operating film festivals

Which term describes the practice of owning companies at different stages of the film production and distribution process, such as a studio owning both a production company and a theater chain?

• Vertical Integration
• Horizontal Integration
• Cross-Media Ownership
• Proliferation

In the context of film distribution, what is meant by a "360-degree marketing campaign"?

• A campaign that covers only digital advertising.
• A campaign that targets a single demographic group.
• A campaign that covers every possible format and territory, including online and offline marketing.
• A campaign that promotes the film exclusively through press junkets.

Which of the following film festivals is known for being one of the most prestigious and influential in the world, often leading to global recognition and distribution deals for winning films?

• Local Film Expo
• National Indie Movie Weekend
• Cannes Film Festival
• Regional Short Film Showcase

What term refers to the hype created about a film through publicity online and in the press, often in the lead-up to its release?

• Viral Marketing
• Demographic Profile
• Publicity
• Buzz

What do we call the simultaneous release of a film worldwide, without staggered release dates in different countries?

• Limited Release
• Global Premiere
• Blanket Release
• Exclusive Screening

Which term describes the practice of owning companies in multiple media sectors, such as film, television, and publishing?

• Media Synergy
• Cross-Media Ownership
• Convergence
• Media Proliferation

What is the purpose of a "press junket" in the film industry?

• To screen the film for journalists.
• To interview key cast and crew from the film.
• To hold private premieres for the film.
• To create early buzz about the film.

What does "HD" stand for in film and media, and how is it related to the film industry?

• High Definition; it refers to high-quality film stock
• Hollywood Definition; it specifies films made in Hollywood.
• High Demand; it relates to popular film genres.
• High Development; it denotes the production phase of a film.

What is the term for the practice of featuring specific brands or products within a film's scenes or storyline as a form of advertising?

• Viral Marketing
• Proliferation
• Merchandising
• Product Placement