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Sports Marketing Unit 4

Authored by Stacey Horn

Business

12th Grade

Used 21+ times

Sports Marketing Unit 4
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31 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketing is important to an organization because financial success is a direct result of a businesses’ ability to satisfy the needs and wants of consumers.

True

False

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A need is something you would like to have.

False

True

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Age, income, and occupation are examples of demographic information.

False

True

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Market segmentation is the first step toward understanding consumer groups and determining target markets.

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Psychographic information reflects what products consumers use and how often they use them.

True

False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketers must select only one method of segmentation when creating and implementing their marketing strategies.

False

True

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Geofencing is not yet an Olympic sport but will be in the next Summer Games.

True

False

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