Sports Marketing Unit 4

Marketing is important to an organization because financial success is a direct result of a businesses’ ability to satisfy the needs and wants of consumers.

• True

• False

A need is something you would like to have.

• False

• True

Age, income, and occupation are examples of demographic information.

• False

• True

Market segmentation is the first step toward understanding consumer groups and determining target markets.

• True

• False

Psychographic information reflects what products consumers use and how often they use them.

• True

• False

Marketers must select only one method of segmentation when creating and implementing their marketing strategies.

• False

• True

Geofencing is not yet an Olympic sport but will be in the next Summer Games.

• True

• False

Market research provides an opportunity for companies to get to know their customers.

• True

• False

Identifying problems is not a step in the market research process.

• True

• False

A target market generally shares one or more similar and identifiable need and/or want.

• True

• False