WCE 4

What is keyword density?

• The number of times the keyword is used in the page description

• The number of times the keyword is used / (divided by) the total word count on page – (minus) words

• The number of times the keyword is used in the page title

• The number of times the keyword is used / (divided by) the total word count on the page.

A 404 error occurs when:

• trying to upload a file that is too large.

• your server received the browser’s request but rejected it for some reason.

• a user attempts to access a web page that doesn’t exist.

• there are corrupted browser caches or cookies

Which of the following factors have an impact on the Google PageRank?

• The text used to describe the inbound link to a page of a web site

• The number of outbound links on the page that contains the inbound link to a page of a web site

• The subject matter of the site providing the inbound link to a page of a web site

• The total number of inbound links to a page of a web site

What it is a permalink?

• It is the last part of the URL and is the specific page you are requesting

• It is the first part of your URL that contains the protocol and domain name

• It is a URL that is intended to remain unchanged for many years into the future

• It is the full URL you see and use for any given post, page or other pieces of content on your site

Which HTTP server response code indicates a file that no longer exists? (File Not Found)

• 301

• 404

• 500

• 401

What are the basic elements every citation contains?

• URL

• Author, Title, Date, Location/URL

• Author, Editor, Source Type

• Title, City

Which of the following website design guidelines have been recommended by Google?

• Every page should be reachable from at least one static text link

• Use less than 30 images or graphics per page

• Having a clear hierarchy and text links

• If the site map is larger than 100 or so links, you should break the site map into separate pages

Which term means copying someone else's work and claiming it is your own?

• Creative Commons

• Plagiarism

• Homework

• Fair use

Which of the following is NOT a 'best practice' for creating high quality title tags?

• Include an exhaustive list of keywords

• Make sure the title is unique for every page

• Limit the tag to 65 characters, including spaces

• Write compelling copy that encourages users to “click” your listing

What is an anchor text?

• It is the visible text that is hyper linked to another page

• It is the text within the left or top panel of a web page

• It is the most prominent text on the page that the search engines use to assign a title to the page

• It is the main body of text on a particular web page