Logo Design

What is a logo?

• An extension of who you are or what you do

• A random image

• A mask to hide your identity

• A symbol of power

What should a successful logo be?

• Complex and detailed

• Something that someone is drawn to

• A representation of illiteracy

• A product of deep antiquity

What did logos represent in ancient Rome?

• Thoughts and ideas

• Aristocracy and shields

• Mosaics and tradesmen

• Africa and fish

How have logos evolved over time?

• They have become more Victorian looking

• They have become more complex

• They have become more modern and economical

• They have become less recognizable

What are the three important aspects of a logo?

• Complexity, uniqueness, and size

• Appropriateness, simplicity, and memorability

• Color, shape, and typography

• Recognition, balance, and personality

What is the first thing a logo should be?

• Memorable

• Appropriate

• Simple

• Economical

How many versions of the Off Book logo were created?

• 10

• 20

• 30

• 40

What is the purpose of a logo?

• To represent a thought or idea

• To be fashionable

• To change over time

• To confuse the audience

What is the classic example of a timeless logo?

• Coca-Cola

• ACDC

• Blue Oyster Cult

• Gutenberg Bible

What is the main goal of a logo?

• To express everything about a company

• To be simple, well-drawn, and interesting

• To follow fashion trends

• To confuse the audience