Promotional and Nutritional Features

Examples of Promtional Features on the Weetbix box are -

select the answer which is a nutritional feature, NOT a promotional feature.

• New Zealand Made

  • so we can trust the product will be high quality as we have strict food quality laws in NZ.

• Low sugar, as we know that too much sugar in our diet leads to tooth decay, obesity and Type 2 Diabetes

• .Bright colours - constrasting red/blue/white

  to catch our attention

• The delicious plate of weetbix, fruit and milk - which will encourage us to think that the food is delicious.

Which of these are nutritional features

• Just like mother made

• Reduced fat

• New Zealand made

• Made since 1962

Endorsements can be another from of promotional feature. An example is the Heart Foundation Tick

It means

• That the food is lower in and fats that regular food.

• People who have had heart attacks can eat this food.

• That the Heart Foundation sponsors this Food.

Light or lite implies that the food has nutritional benefits.

However the words light or lite do not indicate which nutrient is low in the food product.

• True

• False

The Health Star ratings are a quick way for ......... to tell the nutrional value of a food product.

What does this symbol mean?

• Lactose free.

• Contains barley.

• Gluten free.

• Vegetarian friendly.

What does lactose free mean? Which answer is not correct?

• The food is free from lactose.

• There are no dairy products in it.

• If a person is lactose intolerant they can eat this food without having digestive issues.

• This is a milk or milk product.

Gluten intolerance causes stomach upsets, but it is not an allergy.

• True

• False

Allergies are a reaction by our immune system to the proteins in a food product. They are serious, and can be life threatening.

• False

• Maybe

• True