Setting Marketing Goals

What Is a Marketing Plan?

• A way of supporting a product.

• A way of taking legal actions against competitors.

• A way of presenting your business to your customers.

• A way to contribute to a business performance.

What is a Market Segment?

• A group of needs that identify what product to sell.

• A group of characteristics that your customers share.

• A group of individual characteristics of your customers.

• A group of potential customers for a particular product or service.

What is the purpose of marketing?

• To clearly communicate the value of your product or service.

• To obtain a maket segment.

• To clearly know how you want to manage your business.

• To obtain a boost in your sales.

Complete the sentence: Every marketing plan is ________ because each business has its own marketing ________.

• approachable/ segment

• unique/ goals

• varied/ strategies

• the same/ target

Short-Range Goals are accomplished within how much time?

• 1 month

• 12- 18 months

• 6-9 months

• 3 monts to 1 year

• What do you want to achieve within the next two to five years?

• Short - Range Goals

• Mid- Range Goals

• Long - Range Goals

Complete: _________________is how you see your business ten or twenty years from now.

• Short- Range Goal

• Mid-Range Goal

• Long-Range Goal

Your motive for a business is...

• With who you want to reach your goal?

• How you want to reach your goal?

• Why you want to reach your goal?

• When you want to reach your goal?

You  will  need  to  work  out  a  budget  for  your marketing  plan  to  check  the  feasibility  of  your  goals, this is also know as ____________.

• money

• cost

• finance

• economy

What is value?

• The approximate form of judgment or opinion

• The relative worth of something money, a product, or idea.

• The purpose of input data.

• The number, quantity, or extent of.