Product Planning & Development Quiz
Authored by Marcos Cano
Other
12th Grade
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are goods?
Physical items available for customers
Services targeted to a specific group of people
Products that cannot be touched or tasted
Services that include a tangible product
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a brand name?
A name, term or symbol used to identify related products
A specific image created for a product or company
The process of maintaining product standards
The decisions and processes used to create a product mix
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the purpose of packaging?
To be eye-catching and appealing
To provide critical product information
To create a specific image for a product or company
To meet government regulations
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the product life cycle?
The process of creating new or improved products
The cycle through which every product goes through from launch to expiration
The decisions and processes used to create a product mix
The process of maintaining product standards
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the purpose of focus groups?
To evaluate the effectiveness or likeability of a product
To analyze and test the concept of a given product
To determine potential demand for a product
To gather, analyze and collect information about a target market
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the purpose of commercialization?
To introduce a product to the marketplace
To create a specific image for a product or company
To evaluate the success or failure of current products
To eliminate weak products
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the purpose of product variation?
To make slight variations or changes to an original product
To create a specific image for a product or company
To evaluate the success or failure of current products
To eliminate weak products
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