2017 FM Chapter 2

Marketing-developing, promoting & distributing products to satisfy customers' needs & wants

• True

• False

To market effectively, fashion marketers do NOT try to satisfy customers needs

• True

• False

A target market reaches all people

• True

• False

Market segmentation is a way of analyzing a market by categorizing specific characteristics

• True

• False

There are ten functions of marketing

• True

• False

The four Ps of marketing are product, place, position and promotion.

• True

• False

Psychographics studies consumers based on social and psychological characteristics

• True

• False

One function of marketing is pricing the item

• True

• False

Marketers look ONLY -demographics &psychographics when meeting needs of certain types of buyers

• True

• False

Promotion of a product reminds people to buy the product

• True

• False