CM Marketing Chapter 31

Quiz is the legal authorization by a trademarked brand owner to allow someone to use its brand

• Brand Extension

• Brand Licensing

A label gives information about the product's use, construction, care, performance

Bic pens, Wonder Bread & Ford automobiles would all be considered which of the following brand

• Manufacturing Brand

• Generic Brand

• Brand Symbol

• Distributor Brand

Brand owned and initiated by producers

• Generic

• Private Distributor

• National

• None

Breyers Cookies and Cream Ice Cream featuring Oreo Cookies is and example of which strategy

• brand licensing

• co-branding

Kenmore appliances sold exclusively at Sears would be an example of which type of brand

• Manufacturer brand

• Private distributor brand

Which organization protects consumers from deceptive labeling practices?

• FCC

• FDA

The design or symbol that identifies a business or organization and its products is called a

• brand mark

• brand name

• brand image

The following are functions of packaging except

• providing information

• ensuring safe use

• promoting the product

• gathering information about the customer

This type of brand is generally sold in discount stores

• Generic

• National

• Private distributor