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Marketing

Authored by Emma Dawber

Life Skills

11th Grade

Used 4+ times

Marketing
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17 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Lucozade, originally a product for the sick, rebranded itself as an energy and sports drink.  The most likely extension strategy used was

Changing the recipe of the drink

Lowering the price

Finding new uses for the product

Raising the price

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When developing a new product, a business will consider how the product looks and feels. This would be classed as its:

Function

Aesthetics

Cost

Design mix

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

At which stage of the product life cycle are product sales most likely to be at their highest?

Introduction

Growth

Maturity

Decline

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When a business develops a product that is unique to rival products, it is best known as:

Diversification

An extension strategy

Product differentiation

Product portfolio

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following statements best describes the basic relationship between price and demand?

As prices rise demand is likely to fall

As prices rise demand is likely to stay the same

As prices rise demand is likely to rise

As prices fall demand is likely to stay the same

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following pricing strategies is most likely to be used for the launch of a new weekly collector’s magazine into a highly competitive market?

Low price, low profit margin

Low price, high profit margin

High price, low profit margin

High price, high profit margin

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In which of the following situations might a business charge a low price?

When a product has a recognisable brand name

When there is little or no competition in the market

When a product is known for its quality

When a product is no longer in demand due to technological changes

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