101 Quiz 2 Review

Possessing the ability to read but being unwilling to do so characterizes.

• media literacy

• aliteracy

• incompetence

• illiteracy

A book is ________ when someone in authority limits publication of or access to it (e.g. silences it).

• censored

• mandated

• published

• boring

The ownership of the vast majority of the media in the U.S. by only five companies is known as...

• media conglomeration

• audience fragmentation

• erosion of distinctions among media

• globalization of media

Which of the following is NOT one of the defining features of a newspaper when compared to other forms of mas media?

• Free from any kind of advertising

• Carries localized information

• Is timely

• Provides an ongoing  record of history

• Carries diverse kinds of content

The integration, for a fee, of specific branded products into media content (such as Amazon Prime or Netflix programs) for the purpose of advertising them indirectly is called...

• product placement

• industrialization

• narrowcasting

• globalization

Which of the following is NOT one of the five major trends we have been examining this semester?

• Convergence

• Audience Fragmentation

• Hyper-Commercialization

• Socialism

• Globalization

The term "Yellow Journalism" refers to...

• The color of the early newspapers

• The use of highly sensational content to attract readers, even if not entirely accurate

• Journalism dedicated to minorities and alternative perspectives

• The declining number of newspapers in the USA