Technical English W4

What is the purpose of SWOT analysis?

• Performance evaluation

• Competitive analysis

• Risk assessment

• All of the above

What do internal factors include?

• Competitors, markets, and the economy

• Resources, capabilities, and assets

• Opportunities and threats

• All of the above

What are the "strengths" of a business?

• Positive attributes that set the business apart from its competitors

• Factors that solve problems

• Elements that enhance customer satisfaction

• All of the above

"Limited online presence" falls into which SWOT category for a business?

• Weaknesses

• Opportunities

• Strengths

• Threats

SWOT analysis helps simplify what type of business issues?

• Technological issues

• Pricing problems

• Complex decision-making

• Human resources issues

"Economic Downturns" falls into which SWOT category for a business?

• Weaknesses

• Strengths

• Opportunities

• Threats

In a SWOT analysis, which factors represent external opportunities and threats?

• Strengths and weaknesses

• Strengths and opportunities

• Weaknesses and threats

• Opportunities and threats

"Skilled Workforce" falls into which SWOT category for a business?

• Opportunities

• Strengths

• Weaknesses

• Threats

"Emerging Markets Expansion" falls into which SWOT category for a business?

• Weaknesses

• Opportunities

• Strengths

• Threats

External factors in a SWOT analysis are typically:

• Elements within a company's control

• Resources, capabilities, and assets

• Aspects outside of a company's control

• Market dynamics and competitor analysis