DECA - Entrepreneurship Exam // Practice 3

To do the most effective job of selecting a new employee, the business's first step should be to

• A. conduct a job analysis.

• B. conduct interviews.

• C. take applications.

• D. review resumes.

One reason why a business might terminate an employee for cause is if the employee

• A. jeopardizes coworkers.

• B. needs additional training.

• C. refuses a promotion.

• D. is a whistle-blower.

Which of the following is essential to all marketing research:

• A. Accuracy

• B. Primary data

• C. Frequency

• D. Secondary data

What is a common reason for a company to hire an outside research firm to conduct research on its behalf?

• A. The company wants the research to remain biased.

• B. The company doesn't have sufficient funds for the research.

• C. The company has access to abundant external data.

• D. The company does not have time to conduct the research.

A company is drafting a budget for a new product it intends to sell. The data it includes in this new product's budget are most likely to be

• A. goals.

• B. facts.

• C. estimates.

• D. falsehoods.

A local business raises money to help people in the community who were affected by a tornado. This is an example of which of the following positive actions that businesses should take:

• A. Demonstrating corporate responsibility

• B. Providing excellent customer service

• C. Protecting the business's reputation

• D. Providing proper training for employees

To obtain more of the market share, Morrison Snack Foods begins to sell its potato chips and crackers to Quickster Convenience Stores in Seattle, Washington, and its surrounding communities. This is an example of a company implementing a marketing __________ in relation to the marketing-mix element of __________.

• A. goal; product

• B. tactic; price

• C. goal; promotion

• D. tactic; place

When marketers sort customers psychographically, they divide them by

• A. level of education.

• B. lifestyle habits.

• C. likable traits.

• D. loyalty to a brand.

Which of the following is a question that a business might ask when it wants to evaluate its weaknesses:

• A. What is our competition doing?

• B. What markets have our competitors missed?

• C. What are our assets?

• D. What resources do we lack?

When setting marketing objectives, a business should make sure that they are

• A. qualitative and general.

• B. flexible and incompatible.

• C. measurable and achievable.

• D. timely and costly.