Van Alystyne

What is digital transformation?

• Changing where value is created

• Automating and outsourcing productive activity

• Converting analog processes to digital

• Improving the efficiency of current operations

What is the new production model called?

• Inverted firm

• Traditional firm

• Platform firm

• Decentralized firm

Which companies are examples of platform firms?

• Google, Apple, Facebook, Amazon, and Microsoft

• Vodafone, Alibaba, and Amazon

• Barclays Bank, Nike, and John Deere

• Siemens, Albertsons, and Ambev

What is the main source of growth in intangible assets for inverted firms?

• Network effects from partner value creation

• Internal efficiency improvements

• Increased market capitalization

• Automation and capital-intensive operations

What is the key rule for attracting partners to an inverted firm?

• Create more value than you take

• Maximize profits at all costs

• Control all aspects of the ecosystem

• Avoid sharing resources with partners

What are the risks of firm inversion?

• Outside interference and partner negligence

• Lack of internal efficiency

• Limited market capitalization

• Inability to automate processes

What skills are needed for successful partner relationship management?

• Partner data management and platform governance

• Internal capital adjustment and platform strategy

• Motivating people and sharing ideas

• Running an inverted firm and scaling operations

What percentage of value should an inverted firm take from partners?

• No more than 30%

• At least 50%

• All of it

• It depends on the partner

What is the main implication of creating an inverted firm?

• Multiple skill gaps in partner orchestration

• Increased risk of cyberattack

• Limited internal organizational structure

• Lack of motivation for external contributors

What is the trend in firm values regarding tangible and intangible assets?

• Shifting from tangible to intangible assets

• Increasing reliance on tangible assets

• Balanced distribution between tangible and intangible assets

• Decreasing importance of intangible assets