SEM Chpt 2

The most important aspect of marketing is ___.

• satisfying customer needs

• maximizing profits

• facilitating exchange relationships between the consumer and the producer

• both green and gold answers

____ is not part of Maslow's hierarchy of needs.

• Financial stability

• Self-actualization

• Security

• Physiological needs

Emotional purchases are LEAST likely to occur when ___.

• individuals on a tight purchase are shopping for groceries

• individuals attending their favorite concert

• individuals are watching a college football rivalry and their team is winning

• fans are given the opportunity to attend the Super Bowl

Realizing one's self potential is referred to as ___ in Maslow's hierarchy of needs.

• self-esteem

• self-actualization

• physiological

• security

Purchases based upon careful thought and sound reasoning are ___ purchases.

• rational

• emotional

• patronage

• values-based

Most consumers ____.

• take advantage of periods of economic uncertainty to make large purchases

• conduct research before making everyday purchases

• use the decision making process to decide how to spend their limited resources

• both blue and gold answers

External sources of information for businesses do not include ___.

• government reports

• the company's financial reports

• trade and professional organizations

• business publications

Secondary data ___.

• is collected by observing consumer behavior

• is collected through consumer surveys

• has already been collected for some other purpose

• is obtained for the first time

Which of these groups would be LEAST valuable to marketers as a market segment?

• freshmen at a four-year high school

• college students who purchase season football tickets

• all teenagers in the United States

• female NASCAR fans

___ segmentation divides markets into physical locations, such as Eastern, Northern, Southern, and Western regions of the United States.

• Geographic

• Demographic

• Psychographic

• Behavioral-based