MARKETING 2

MARKETING 2

Professional Development

15 Qs

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MARKETING 2

MARKETING 2

Assessment

Quiz

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Professional Development

Practice Problem

Medium

Created by

Benides Chuquicondor

Used 3+ times

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15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the definition of a niche market?

A sub-group of consumers with similar characteristics in a specific market

A large market that ignores specific market segments

A group of consumers with common needs that a company decides to serve or sell to

A narrow, smaller or more specific market segment

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main focus of product positioning?

Analyzing how consumers perceive a product compared to others in the market

Identifying the needs and desires of consumers

Dividing the market into distinct groups of consumers

Creating a unique selling point for a product

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of market segmentation?

To identify potential problems and find solutions

To increase the probability of a successful marketing campaign

To minimize the waste of resources

To diversify and distribute market risks

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the importance of having a Unique Selling Point (USP)?

To identify gaps and new opportunities in the market

To differentiate products and increase sales

To minimize the waste of resources

To diversify and distribute market risks

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the process of dividing the market into distinct groups of consumers?

Market segmentation

Market targeting

Market positioning

Market research

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of a market study?

To identify potential problems and find solutions

To increase the probability of a successful marketing campaign

To understand consumer needs and satisfaction levels

To predict future market trends

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main focus of product positioning?

Analyzing how consumers perceive a product compared to others in the market

Identifying the needs and desires of consumers

Dividing the market into distinct groups of consumers

Creating a unique selling point for a product

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